The Never Changing Society Essay -- essays research papers

Society is constantly changing but there are ideas that are embedded into society that still remain. The idea to survive and the idea to become better than your previous are still present. There exist one idea that correlates to a very strong impulse that controls our daily happening and our lives, the idea of selfishness. Everyone does something for something in return. In our present day society, selfishness is more evident when it comes to the matter of greed. Large corporations will put on different facades to attract different types of people to buy their product. This is core behind the idea of advertising. People change because society changes and therefore their interests change as well. To survive, companies need to appeal to the new interests by focusing their product to the new market of people. If you cannot appeal to the new interest your company will surely be doomed. Take for instance the car companies of the 1920’s. Ford first developed its Model-T car and had a monopoly over the car industry even if they all came in one color, black. Then, Chevrolet came out with its cars, which had different colors; Ford had then lost a large amount of its business to Chevrolet and was then no longer the leader in the car industry. Studebaker was another successful car company with decent cars and a fair amount of supporters but when the market changed and the company could not keep up with it, it failed and went out of business. In today’s present state, the car industry is mainly selling sport utility vehicles or SUV’s for short, but they are still selling the same thing, cars. At present, our economy is doing well so that is why many people are purchasing SUV’s. They are expensive and they waste a lot of gas. Not quite practical unless there is enough money to spend on it. Back in the 1980’s when the economy was not doing so well, smaller cars that used less gas and were cost cheaper sold a great deal more. The compact sedans of the 1980’s are now not in style anymore and not very many people are purchasing compacts and sports cars anymore either. Even though sports cars are flashy and expensive, it is more common than SUV’s were so people wanted something different. SUV’s are more high profile and they are like a trophy of how much money a person has. Nissan knew that sedans were not selling but it wanted to change the view and show everyone that th... ...and power and believe that the other cars are made for women. In the end, no matter what technique is used, it is the same idea just with a different image. Nissan is selling cars no matter how they advertise it just like Marlboro is selling cigarettes. The key is that companies need to change their strategies with the times. Time changes people and therefore if the companies can evolve with the times to fit the need of the people. This system is similar to that of the idea in nature that the fittest will survive. There are individuals who believe that only the strongest can survive but it is not true, something can be the strongest but if it is not fit to survive in the particular atmosphere then it will not survive. The same goes for the business. If the company lacks the skill to survive in the particular atmosphere then it will not, no matter how strong the company could have been, if it is not fit to perform in a particular environment, it will not. Advertising can only blur the image of the product so that it looks more appealing. No matt er how the intricate the illusion or how big the claims, the company is still selling a product that hopefully the consumer wants to buy.